The purpose of this article is to analyse and present some techniques that support the design of a value proposition in the context of the outcome-economy. The proposed techniques are intended to support traditional companies in the design of innovative solutions. Also. the discussed techniques were compared to identify the most effective. https://www.aitsglobal.com/product-category/%d7%a2%d7%99%d7%a6%d7%95%d7%91-%d7%94%d7%91%d7%99%d7%aa/