The article is an attempt to analyze the change in the communication paradigm of modern society and how institutional PR practitioners in Bulgaria can effectively communicate through social networks with their audiences. The scientific research methods used are general scientific methods - logical analysis and synthesis. induction. deduction. https://www.bekindtopets.com/super-value-Crushed-Turquoise-iPhone-14-Pro-Max-MagSafe-Case-p82210-mega-value/