There's No set range of design rules that a designer or marketer needs to understand. Some ideas use to particular platforms and formats. Some brands may have much more buy in their communications, while some prosper on chaos. Netflix has begun the countdown to some "re-launch" of one of NASA's https://docs.google.com/spreadsheets/d/1gBDS4UnQoKNSLEvTy_nqmMsbvMzbCP0w91-JuWKNKew/